Bring intelligence to life
The application of intelligence
The modern world generates numbers. Lots of them. Everything from sales figures to the data behind mobile interactions. And mostly they sit in spreadsheets, gathering dust.
At PSONA Data we bring your numbers to life. We show you what’s going on inside them. What the patterns are. What they tell you about your customers, your brand and your business. And then we help you take them out into the real world, where they can improve your marketing performance. Where they can make a real difference.
Turning raw numbers into intelligence
We analyse customer behaviour across multiple touch-points and channels to develop effective CRM programmes.
Turning intelligence into action
We combine SCV databases with multi-channel marketing platforms to deliver effective campaigns.
Turning action into improvement
With our advanced media mix models you can judge the impact of your marketing activity and the ROI of all elements within the marketing mix.