Viking

To identify customers and drive long-term value

Supplying Viking with a long-term view of its customer base

  • Business problem
    Business problem

    Viking wanted to identify prospects who’d provide long-term value.

  • Solution
    Solution

    So we built and deployed a customer lifetime value model, which was mapped onto Viking’s prospect data to identify high potential lifetime value prospects. The model was then deployed in a champion/challenger test against the existing targeting methodology.

  • Results
    Results

    The model out-performed existing models and provided a platform for a new customer loyalty programme.

CASE STUDIES

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